Shaping a B2B fintech product in the pre-pandemic world

Redesigning Paytrek, a B2B fintech product, was a journey that began before the coronavirus pandemic. As a product designer collaborating with a UX researcher, our goal was to transform Paytrek into a modern, user-friendly payment solution that enables companies to conduct online transactions securely while preventing fraud.

Understanding the Landscape

We initiated the process by engaging with stakeholders through workshops to grasp their concerns and insights about the existing product. Complementing this, we conducted seven moderated user interviews to delve into usability and behavior patterns associated with Paytrek.

From these interactions, it became evident that stakeholders desired the product to mirror the stature of renowned fintech companies, feeling that Paytrek was trailing behind competitors. Users expressed a need for customizable dashboards tailored to individual preferences. Additionally, the product team aimed to showcase ancillary services like payment links and e-billing.
Identifying Pain Points
Our research highlighted three primary areas for improvement:
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→ Comprehensive Financial Overview: Users sought the ability to view total amounts collected, with options to filter by specifics like date and time

→ Enhanced Payment Flexibility: The system needed to support payments via links and facilitate seamless income transfers to bank accounts.

→ Modern Interface Design: A contemporary UI was essential to align with industry standards and competitor offerings.
A man is showing something to people in the meeting room

Affinity map created with information obtained from user interviews

Bringing a UX-first approach to break away from outdated fintech patterns

Strategizing the Redesign

To chart a clear path forward, we synthesized our findings into an affinity map, capturing insights from user interviews. Conducting a competitive analysis allowed us to benchmark against industry leaders, evaluating their information architecture, design approaches, user flows, and UI elements. Collaboratively, the design team assessed these insights to inform our strategy.
A man is showing something to people in the meeting room
A man is showing something to people in the meeting room

Delivering the Solution

I developed a comprehensive design guide and collaborated closely with the development team to implement atomic design principles. While the developers focused on building these foundational elements, I crafted low-fidelity wireframes to outline user journeys. These were progressively refined into high-fidelity screens, embodying the new UI concept.
A man is showing something to people in the meeting room
A man is showing something to people in the meeting room

Conclusion

In sum, my involvement in redesigning Paytrek spanned the entire process, from initial research to final implementation. This endeavor aimed to create a user-centric, sustainable system that not only meets current user needs but also positions Paytrek competitively in the fintech landscape.

Let me know, if you interested in working together.

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